History continues to repeat itself, constantly affecting those who don’t want to make adjustments. Video killed the radio stars, CDs killed cassettes, and downloadable content somewhat put DVD sellers in jeopardy. TV service providers are fighting a hard battle against the advancing technology. They are in the same position where technological advancements are making their services obsolete, and unless they make quick adjustments to the changing trends, they are bound to end up losing this battle. The biggest challenge for cable and satellite services providers is OTT.
The advent of OTT services has been the answer to all the consumer's prayers who wanted to watch any content, anytime, anyplace and on any device of their choice. This has led to a major surge in the OTT services adoption rates (much to the dismay of satellite broadcast industry). There is no … read more
The limitless combinations of device, network, content, and places suggest that the stream reaching you at a given point may be navigating through uncharted territory. This means that the QoE of your online video stream depends on a number of factors.
To overcome challenges in the OTT (Over-the-top content) environment, offering an outstanding quality of experience (QoE) is crucial. Viewers desire the same level of quality for online streaming as they get with the conventional cable or satellite services.
Over the Top TV has become a necessary Value-Add service, not only for the Telco / ISP giants but also as a “prime” focus for other distinguished players such as Direct-to-Home Service Providers, Cable Network Distributors, Content Owner Companies. … read more
With the proliferation of smart devices such as phones, TVs, tablets etc., media viewing is not restricted to the Television only and is being watched everywhere on every type of device that supports media viewing.
The audio-video content is delivered via OTT to these multi-screen devices over a communication service provider’s network. The availability of media ‘Anywhere’ has resulted in the peak bandwidth utilization of the CSP. Customer sensitivity is high because of comparison with regular HD broadcast.
OTT differs from the traditional way of viewing video in many ways. However, primarily it is the network bandwidth, access network, delivery network, compression and the capability of the video playing application that affects the user’s viewing experience. Identification and measurement of the metrics related to the QoS of streaming service is termed as QoE or Quality of Experience.
The statistical measurement of the QOE metrics, and subsequently acting on the analysis would enable service providers to find ways to improve subscriber engagement, enhance monetization opportunities and optimize viewing experience.
This technical article describes the essential components and features of a commercial OTT solution. While focusing on OTT Client, it shall also cover the challenges that are involved in designing, implementing and running a full featured client.The Television industry has so far been dominated … read more