One of the most effective ways to reach the consumer with targeted messages is to deliver it to their mobile devices. And being able to deliver it at the right time increases the effectiveness manifold. After all, would you remember to use a pharmacy discount coupon for 20% mailed to you 2 weeks ago, or would you remember to use if that coupon magically popped up when you are at CVS Pharmacy shopping?
That is the power of proximity marketing!
The Internet of Things is based on a centralized system of interrelated devices that are equipped with computing abilities. These devices have inbuilt UIDs, a set of unique identifiers that can transfer data through a network without requiring human interaction. The sensors in devices and appliances will collect different types of data and communicate, analyze or even act on it. With IoT, businesses can develop new ways to connect and increase value by building new businesses and channels of revenue. It is no secret that implementing solutions that involve the use of the IoT would provide seamless connectivity across all platforms, but at the same time, there’s a raging security issue that risks shutting down the entire set up.
The world has come to a point where automation is not a fancy word anymore. Often, automation can bring visuals of robots in your mind. However, look around, and you will find plenty of automatic devices that you use every single day. In fact, many of the things your smartphone does are automatic as well. For example, once you have the Wi-Fi option on, it connects to an available network automatically. A simple example like this shows how beneficial automation can be. Apply the same concept to buildings, and the benefits increase by manifolds.
Software defined networking (SDN) is one of the key technologies driving the transformation of the next generation networks. To begin with, SDN was just a mechanism to “separate out control from data”. The logic to control the network was moved to a centralized controller. This allowed the operators to program the network on demand, from one point of control. Further, it allowed them to set rules/configurations across devices, from different vendors in a unified way, without manual intervention. These flexibilities proved to be a huge improvement over traditional networking where provisioning/configuration was done on individual basis and a single failure in the network could lead to huge downtimes. The notion and scope of SDN applicability in networks has considerably transformed since then. Traditional networking using distributed routing protocols are focussed on the needs of the basic network; route discovery, link failure recovery, etc. However, these services by themselves don’t fulfil the requirements of emerging technologies like IoT and MEC – handling multi-vendor devices, heterogenous networks (Wi-Fi, Bluetooth, ZigBee, LTE), huge amount of data, faster deployments, management of services etc. SDN promises to deliver an agile and flexible network infrastructure, to handle varying user-demands and diverse network scenarios.
Communication technology has been evolving at a fast pace for past two decades. During this time, wireless technology has also gone through many changes. From 3G and 4G, now we have companies expecting and preparing for 5G wireless technology. It’s the fifth-generation technology that might not have arrived yet, but OEMs have already started to make 5G enabled equipment.
There is a dire need for quality Wi-Fi services, all over the world. As wireless technology continues to escalate, an estimated 200 billion wireless devices will be operational by 2020. In addition to that, carrier Wi-Fi hotspots are likely to reach 13.3 million by the same year. Both businesses and individuals are searching for secure and reliable wireless internet access. The quality of Wi-Fi service will have to conquer many challenges as the major focus shift towards of Internet of Things.
Network slicing is a type of virtual network architecture that allows various networks to be created on top of a mutually shared physical infrastructure. These virtual networks are then personalized to meet the particular needs and demands of devices, applications, services, operators or customers. It uses the same principles as those behind network functions virtualization (NFV) and software defined networking (SDN). The greater flexibility brought out by network slicing will help address the efficiency, cost, and versatility requirements levied by the future.
An inclusive and constantly evolving cloud computing platform, Amazon Web Services (AWS), is another milestone achieved by the retail giant. Web services, popularly termed as cloud computing services, are facilitating millions of users across the globe. The first AWS offerings surfaced in 2006 and offered online services for client-side applications and websites. Amazon Web Service was initially nothing but the company’s backend technology.
Cloud computing will soon be a norm for hosting software applications catering to a variety of use-cases in different verticals. Cloud Computing refers to Internet-based services that provide access to managed IT resources; these resources are managed by experts and are available on-demand on a pay-per-use model. This enables the application developers to focus on the use-case and come up with an MVP (minimum viable product) in a shorter period.
An infrastructure where processing and data storage takes place outside mobile devices can be referred to as a ‘mobile cloud’. By utilizing the computing and storage capabilities of the mobile cloud, computer applications can run on low resource mobile devices.
Network Functions Virtualization (NFV) lets you turn network functions into virtualized functions, thereby allowing you to run them on less-expensive server hardware rather than on high-cost network hardware … read more
As the virtualization technologies (related to compute and networking resources) are gaining wider acceptance, the telco operators are becoming even more open to adopt architecture based on read more
This decade started with the wave of big data. Big data technologies have made it possible to manage and process data-volumes and data-velocity of the order that was considered impossible earlier. Big data technologies have been used in … read more
Network Function Virtualization (NFV) is being keenly followed by the telecom industry and proof of concept implementations are already in process. NFV is an engineering approach of building telecom systems (Network Entities or Network Functions) by making effective use of commodity … read more
Data connectivity in mobile terminals has taken asset tracking to a different level. Now, asset tracking is not limited to inventory management, rather we can have online location tracking of moving assets based on their GPS fix. All we need to do is to install a mobile terminal on the asset … read more
As expected, the major groups handling the inner-workings of the internet had announced on Thursday, 3 Feb 2011, that the final unassigned IPv4 address blocks have been handed over to the five regional internet registries (RIR) [ARIN]. This marks the official, albeit symbolic, end of IPv4 and the … read more
Broadband IP is a great leveling ground when it comes to converged services being offered by multiple providers. For example, with the availability of Broadband, companies such as Vonage could offer IP based phone replacement solutions threatening the turf of established phone operators. … read more
The traditional OSS/BSS (Operational and Business Support Systems) enterprise systems and architectures currently deployed with most of the telecom service providers(TSP’s) are unable to satisfy the TSP’s need to introduce new value-added services or bundles of services at a fast pace to fight … read more
In general terms, VoIP (Voice over IP) refers to a technology domain that specifies protocols which enable users to utilize an IP network for transmission and reception of voice. Specifically, it was originally conceived as a cheaper alternative to dedicated circuit switched lines between calling … read more
TCP is transmission Control Protocol, the Layer4 protocol for communication over both wireline as well as wireless links. It is one of the most widespread of protocols in usage today. All key applications defining the web today, http, email transfer, file transfer, etc. use TCP as the backbone … read more
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