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Archive: December 2019


  • A Comparison of OTT Video Monetization Models

    December 03, 2019

    Would you still watch YouTube if you had to pay for every single video that you watched there? Do you think Netflix or Amazon Prime would offer the same amazing spread content if you could watch them all for free? In all probability, the answer is an emphatic NO.

    Welcome to the various OTT video monetization models. In this age of streaming wars, where incumbents like Netflix, Hulu, Amazon etc. are facing tough competition from new entrants (the most recent one being Disney+), customer stickiness is paramount to stay in business. And that means OTT video service providers should not just produce great content but also offer lucrative options to viewers to keep them subscribed to their services. In this article, we will put forth the various available options for OTT video monetization.

     … read more
 
 

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