Today, with many service providers in the ecosystem delivering a high quality of user experience, streaming consistency & seamless delivery of content is critical. However, a wide range of OTT devices used to access the available content is becoming a challenge to the OTT service providers. It has, thus, become essential to test an OTT service before layout to ensure multi-platform support and other important OTT service parameters.
The testing of OTT media services applications with the associated network components is called OTT testing.
Would you still watch YouTube if you had to pay for every single video that you watched there? Do you think Netflix or Amazon Prime would offer the same amazing spread content if you could watch them all for free? In all probability, the answer is an emphatic NO.
Welcome to the various OTT video monetization models. In this age of streaming wars, where incumbents like Netflix, Hulu, Amazon etc. are facing tough competition from new entrants (the most recent one being Disney+), customer stickiness is paramount to stay in business. And that means OTT video service providers should not just produce great content but also offer lucrative options to viewers to keep them subscribed to their services. In this article, we will put forth the various available options for OTT video monetization.
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