There is another element to analytics that isn’t as glitzy but equally (and some would say, more) important: “How do we improve operational efficiencies” using analytics? Operational efficiencies relate to an inward-looking improvement, focused on workforce employees, how they work, what they do and when, to be able to reduce revenue leakage, be at the right place for maximum impact and more. Obviously, improving operational efficiency results in customer experience improvements as well.
One of the most effective ways to reach the consumer with targeted messages is to deliver it to their mobile devices. And being able to deliver it at the right time increases the effectiveness manifold. After all, would you remember to use a pharmacy discount coupon for 20% mailed to you 2 weeks ago, or would you remember to use if that coupon magically popped up when you are at CVS Pharmacy shopping?
That is the power of proximity marketing!
Running an e-commerce portal can be frustrating especially if your website is vulnerable to glitches and doesn’t perform up to the mark. So, you have an e-commerce portal with payment gateways and shopping carts. Not to forget, you are looking after an extensive set of features like product catalogs, customer data, market automation and lots more. This calls for some stringent software testing!
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