Automated deployment reduces the human effort and avoids any manual intervention required to deploy code to the various environments like DEV(Development), QA (Quality Assurance), UAT(User Acceptance Testing), and PROD(Production). Automated deployment is closely linked to CI/CD (Continuous Integration & Continuous Delivery). CI/CD is one of the current industry best practices to deliver applications to customers more frequently and reliably by introducing automation into the stages of application development.
Software systems in a typical enterprise environment are quite complex (& grows more complex over time). It becomes a humongous task to coordinate different activities such as code & configuration changes especially when a large team is involved in development and operations. DevOps in software is seen as a cultural movement to ease out operational challenges related to integration and deployment. Continuous Integration (CI) is an underlying technique for DevOps. According to the CI principle, if a task takes a lot of time and energy, it should be done more often, making it significantly less painful at each step. Continuous Deployment (CD) is the last leg to make software releases available to staging/production environments. Enterprises are finding it crucial to employ a CI/CD pipeline in a software project(s) to ensure quality and timely deliveries.
As cinema halls take a back seat, there is an unprecedented boom in the OTT Market across the globe due to the pandemic situation. Just like it is with the rest of the world, OTT viewership in India is at an all-time high now. While OTT platforms were making a mark for themselves in the Indian market, the COVID crisis accelerated the process. From just two OTT platform provider in 2012 to about 40 players now, the OTT revolution has come a long way in India
The rise in subscriber base due to COVID is not an advantage that will last for long. Life will get back to normalcy as conditions improve. As per the Research & Markets report, while the global OTT streaming market is expected to grow at a CAGR of 55% from $104.11 billion in 2019 to $161.37 billion in 2020, this growth is mainly attributed to the COVID-19 outbreak. The market is expected to stabilize and is estimated to reach $169.4 billion in 2023 growing at a CAGR of 14.0% from 2021.
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