Articles

Intelligent Monetization Platform (IMP)


HSC’s Intelligent Monetization Platform (IMP) is a powerful  system that focusses on delivering measurable outcomes that enterprises care about, such as increasing footfall and increasing conversion rate.

IMP fuses multiple customer data points, such as demographics, purchases, location, dwell time, journey analytics and more attributes to create sophisticated services quickly. Examples of such services include measuring success of campaigns by measuring change to footfall, predicting how a future campaign may perform, contextualized proximity marketing messages based on user behavior and much more. 

HSC’s IMP comes along with rich dashboards that help you visualize the uptake of such services. HSC’s IMP can extract relevant customer related attributes from multiple sources like the WiFi Analytics, NGH , People Insights AI, as well as any attributes from pre-existing sources you may already have like loyalty databases, POS data and more.

 

 

We use cookies (including third party cookies) to ensure you get the best experience while visiting our website. Click "Accept Cookies" to accept the cookie usage. Click "Cookie Settings" to adjust cookie settings.

Mandatory Cookies

These cookies cannot be disabled

These cookies are necessary for the website to function and cannot be switched off.

Cookies:
  • .ASPXANONYMOUS
  • .DOTNETNUKE
  • __RequestVerificationToken
  • authentication
  • dnn_IsMobile
  • language
  • LastPageId
  • NADevGDPRCookieConsent_portal_0
  • userBrowsingCookie

Analytics Cookies

These cookies allow us to monitor traffic to our website so we can improve the performance and content of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited or how you navigated around our website.

Cookies:
  • _ga
  • _gat
  • _gid

Functional Cookies

These cookies enable the website to provide enhanced functionality and content. They may be set by the website or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Cookies:
  • __atuvc
  • euconsent

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Cookies:

Not used.