HSC’s Intelligent Monetization Platform (IMP) is a powerful solution that collects and co-relates data from multiple sources to provide Brick-and-Mortar retailers with meaningful insights that enables them to understand customers’ behavior inside the stores.

It focuses on delivering measurable outcomes that retailers care about and helps them fuse multiple customer data points, such as demographics, purchase behavior, in-store journey analytics & a variety of relevant attributes, and correlate these massive volumes of data to identify the key trends over a period.

HSC’s IMP provides retailers with monetization opportunities through personalized in-store customer engagement through contextual and location-aware reach outs. The system also empowers the retailers by predicting parameters to manage their resources well in advance.

How IMP adds value to your Business?

Know your customers better!

• Gain insights on what kind of customers visit the stores, what has been their preferences, what they do online while in-store and understand traffic trends in the store to manage resources in an optimized manner
• Deciphers products’ likability and promotions effectiveness, not just based on sales data alone but also co-relating it with customers’ location data

Know more about your stores and the products!

• Measure the effectiveness of different areas/sections inside the store and get the best in-store location to run promotions (static or digital Signage) for maximum exposure as well as revenue
• Get enabled for better decision making in terms of product placement and store layout after having known the most common path taken by customers during their journey in the store

Get empowered with Real-time and Contextual Engagement

• Increase the conversion rate by reaching out to the in-store customers in real-time with contextual offers
• Convert passerby users to engaged users through dynamic promotions via digital signage

Get prepared in advance with a strong Prediction Engine

• IMP prepares retailers in advance with its strong Prediction engine. Retailers get accurate footfall forecast from the system which considers multiple factors like weather, holidays, and festival seasons