People Insights AI is HSC's new offering for state-of-the-art video analytics for enterprises looking to better understand how their end users are engaging on-premise (stores, lobbies, restaurants, etc.). 

Unlike other offerings that need expensive infrastructure setup, People Insights AI is a fully self-contained solution that has no dependency on available infrastructure (such as WiFi APs, beacons, internet connectivity, etc.). 

People Insights AI offers the following key functions:

• Footfall counting (probably the single most important metric used by most retailers today)
• Dwell time analysis (a critical metric to understand user engagement, used by hospitality and retail alike)
• Passerby Analysis (for visitors that could be considered as lost opportunities that did not come into the site)
• Heat maps

Upcoming Features:

• Age/Gender analytics
• Path navigation maps  

Footfall counting - the most important metric. Isn't is solved by traditional counters?

Not really. If you visit most enterprise locations today, such as stores, one would observe IR-based traffic counters. These are often bi-directional counters that count people coming in and going out. A large part of our industry relies on them.

HSC's footfall counting is 5x - 20x better in footfall precision compared to these counters. In other words, traditional counting systems are very inaccurate.

Here is a video demonstrating HSC's  People Insights AI solution compared to a popular 3rd party IR counter

 (Please view the video in full screen and HD  1080p mode to see the counters clearly) 

Key Benefits

Scale up to integrate People Insights AI with HSC's Intelligent Monetization Platform - get the best of both worlds.