People Insights AI

People Insights AI is HSC’s new offering for state-of-the-art video analytics for enterprises looking to better understand how their end users are engaging on-premise (stores, lobbies, restaurants, etc.). Unlike other offerings that need expensive infrastructure setup, People Insights AI is a fully self-contained solution that has no dependency on available infrastructure (such as WiFi APs, beacons, internet connectivity, etc.).

Footfall counting – the most important metric. Isn’t is solved by traditional counters?

Not really. If you visit most enterprise locations today, such as stores, one would observe IR-based traffic counters. These are often bi-directional counters that count people coming in and going out. A large part of our industry relies on them.

HSC’s footfall counting is 5x – 20x better in footfall precision compared to these counters. In other words, traditional counting systems are very inaccurate.