The Media industry is witnessing a rapid global transformation where changing customer preferences are the key driving force for the innovations happening in the industry. Adoption of innovative technologies, increased broadband & mobile networks reliability globally, penetration of smartphones, smart TVs are the key drivers of the media and entertainment industry. Now, customers prefer to watch videos and listen to music online via streaming applications. This is a highly personalized, engaging and multi-screen unicast consumption as compared to terrestrial broadcast. This changing customer behaviour has fuelled the adoption of over the top (OTT) applications by the millennials and Generation Z who are trendsetters and driving media consumption growth.
HSC has been driving innovations in the media industry segments like TV Broadcasting & DTH service providers, global OTT service providers, Media production houses, Sports, and Telecom operators to leverage the OTT applications to connect and reach to their audiences.
TV Broadcasting & DTH Service Providers: Our rich portfolio of OTT media delivery solution allows TV Channels & DTH providers build Smart TV applications, Mobile applications across platforms to gain new subscribers.
OTT Players: We help the existing OTT service providers with rich business intelligence using AI, video analytics to understand their subscribers, derive actionable business insights to provide better video quality experience to customers.
Media Production Houses: We help the content owners to launch their own custom OTT applications and provide seamless intuitive experience across web, mobile, TV, Tablets and opens new monetization possibilities for Media houses.
Sports: Building OTT Apps for sports leagues to support the LIVE streaming has been a game changer and helping in Fan engagement using business analytics is driving the sports industry to move from linear TV to go digital via OTT platforms.
Telecom Operators: With fast adapting internet services, operators are providing Add-Ons to their customers & going the OTT way has resulted in driving more ARPU per customer. HSC’s services including Big Data, AI, testing has helped operators to run seamless OTT service and upsell their subscriptions
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