TV watching is undergoing a significant shift. The population of cord cutters (a term used for people who cancel cable/satellite services and instead use over the top or OTT streaming services for watching television) is increasing at an exponential rate. In addition to those who are cutting the cord, the rate of new home purchases to new Pay TV subscriptions is also steadily decreasing.
To compete with this threat, traditional providers are introducing their own version of Internet based TV providing local and exclusive programming over the Internet. They are also allowing their customers to watch TV from multiple connected devices, recognizing that consumers want to watch their programming from a multitude of devices, not just the TV. A good example of this is Dish's Anywhere TV service and their aggressive partnerships with Walt Disney Co., as well as ABC and ESPN to deliver their content OTT as well.
As part of the Echostar group of companies, HSC is at the forefront of the OTT revolution and has already done cutting edge product development in the OTT and VOD (video on demand) space. HSC's Multimedia Center of Excellence (CoE) caters to the needs of its customers in this space.
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