The Retail industry is undergoing a significant digital revolution as it migrates from a traditional brick and mortar, uni-channel environment to an immersive omni channel experience. A large part of this revolution is being driven by changing consumer expectations and the effect of the Internet and smart devices in todays world . Consumers are demanding a shopping experience that lets them choose how and where they shop (physical, mobile, virtual, from their home, using Alexa, and similar). Unlike a decade ago, where shops had loyal consumers and where shop employees understood their customers the best, in todays world, Facebook, Google and Amazon mine much more consumer data and offer targetted experiences that are better/more streamlined than ever possible before.
This has created a large opportunity for Retailers in terms of being able to sell and advertise their products online and via mobile first shopping experiences. At the same time, this has also significantly increased competitive threats from the Internet behemoths like Amazon and Google who have essentially lead the digital shopping revolution.
It is clear to retailers that adoption of new technology is critical to modernize and digitize their infrastructure to give consumers what they need and also compete with the Internet behemoths. Some of the key pain points for retailers are:
HSC is a key technology solutions provider in the retail vertical and leverages its decades of experience in creating effective technology solutions that address the painpoints above. Specifically, here are some of HSC's technology expertise:
As part of HSC's commitment towards demonstrating technology excellence in solving retailer and customer pain points. HSC's software innovation lab has put together a Concept Solution which can demonstrate how technology can efficiently solve and elevate consumer shopping experience. A Concept Solution, unlike a traditional Proof of Concept, is not throw away code and can be used as an accelerator for deployment. The Concept Solution will demonstrate:
As part of its innovation lab, HSC recently demonstrated a complete end-end customer experience engagement solution which spanned from aisle side assistance to machine learning based contextual customer engagement scenarios.
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If HSC's retail technology expertise interests you, and/or you are interested in meeting with us for a demo of the Innovation Lab POCS, please contact us via the form below.