The retail industry is witnessing a paradigm shift. Factors like new competition, evolving technology landscape, changing customer expectations and the convergence of physical and digital offerings are pushing retailers to find new ways to do business and alternative revenue streams. As customers look for more convenient ways to shop it is imperative that today’s retailers understand and implement strategies to provide a frictionless, hyper-personalized and engaging shopping experience.

While customers are partial to the personalized online shopping experience provided by e-tailers, yet most retail purchases happen in physical outlets. Therefore, online retailers have taken aggressive steps in this front and have started opening brick and mortar stores that combine their personalized online presence with physical store presence. Powered by customer data, emergence these hybrid retail enterprises would further endanger the traditional retailer’s relationship with their customer. Recognizing this challenge, retailers are looking at leveraging their existing physical store assets and making customer experience frictionless both instore and beyond and to offer a more immersive experience to their shoppers.

Consumers have always demanded experience, convenience and speed in their shopping journey from purchasing to delivery and now, post-COVID they also want a safe and "contact-less" shopping environment. Retailers will look at the adoption of new-age technologies to ensure that not only they comply with the laws but are also able to give enough confidence to customers. Along with a wide gamut of customized service offerings, HSC has developed a suite of components that can help Retail Technology vendors and Retailers develop, customize and deploy unique solutions. These unique offerings map directly to their custom needs and help them in the digital transformation of their retail enterprise.