Retail Market - the Digital Revolution and The New Consumer

Retailers of today are being threatened by several factors, the most important one being personalized online shopping, from the likes of Amazon, Google and others. That being said, even today a vast majority of retail purchases occur in brick and mortar stores. Online stores such as Amazon and others have taken aggressive steps in this front and have started opening brick and mortar stores that combine their personalized online presence with physical store presence, which further endanger the traditional retailer’s relationship with teir customer. Recognizing this challenge, retailers are looking at leveraging their existing physical store assets and making customer experience frictionless both instore and beyond and to offer a more immersive experience to their shoppers.

The Challenge

Delivering an optimal customer experience is a significant technology hurdle that involves combining sensors of different kinds (to detect customers),  sensor fusion mechanisms (to combine data in a way that makes sense), machine & deep learning algorithms (to extract information and translate to prescriptive analytics) and easy to use and impressive visual dashboards that allow users, administrators, executives and store managers to easily understand and re-act to the data.
Every retailer has different requirements and a one-solution-fits-all never works. While there are established software product players who promise the moon, on deployment, retailers are often frustrated that these products either don’t work for their special needs, or are simply too expensive to justify the investment.

HSC’s Retail Offerings

HSC has developed a suite of components that can help Retail Technology vendors and Retailers develop, customize and deploy unique solutions that map directly to their custom needs for digital transformation. 

HSC’s pluggable component based system includes:

  • Data Analytics Portal for customer behavior, purchase patterns, cross-sell/up-sell, heat maps etc.
  • A white labelled mobile app,  with ready features like AI chatbot, push, shopping cart, contextualized services based on user location
  • Image Analytics for customer demographics (age/gender) & realtime inventory analysis
  • Rich visualization dashboards 

For more information on our retail solution please visit our Retail Solution Accelerator page.

Markets Served 

HSC's retail technology and solution expertise addresses the following target markets:

  • Retailers
    • Daily use stores (grocery/departmental)
    • Niche stores (fashion/luxury)
    • QSRs (Quick Service Restaurants)
    • Automotive Retailers
  • Retail ISV/OEMs
    • Payment  (mPOS, POS)
    • Mobility
    • Analytics 

HSC's Innovation Lab: Redefining customer experience

As part of HSC's commitment towards demonstrating technology excellence in solving retailer and customer pain points. HSC's software innovation lab regularly develops various innovative solutions to showcase emerging retail trends to prospective customers.

A video showcasing HSC's vision of how technology that we offer can be used to transform digital stores and customer experience:

 

For a more detailed look at our technology areas of focus, please click here.

If HSC's retail technology expertise interests you, please contact us via the form below.

 

 

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