The travel business knows better than most that “The only thing that is constant is change”. Rapid evolution of technology and increasingly advanced customer demands have resulted in the need for low cost, fast and effective travel IT and operations systems. Irrespective of their size, be it large hotels spread all over the globe to distinct boutique hotels, enterprises in this sector must wrestle with customer churn and cut-throat competition daily. Digital transformation in hospitality industry aims to open new sources of monetization by providing integrated and tailored guest experience and driving operational efficiencies with streamlined backend operations.
Some of the major trends affecting the travel and hospitality industry are:
Several hospitality sector players are leveraging on technologies such as AI and machine learning, IoT, embedded technologies, virtual reality and next-generation communication technologies to personalize the customer experience journey. According to Oracle Hospitality, “Nearly two-thirds of U.S. guests said it was “very or extremely important” for hotels to continue investing in technology to enhance the guest experience.”
Wi-Fi has become the premier desired amenity sought by hotel guests and a vital criterion when selecting a hotel. HSC’s Next Generation Hotspot (NGH) Solution enables the enterprises in providing an enhanced WiFi experience to their guests with new and easy methods for onboarding of users onto the Wi-Fi network. As the solution conforms to Hotspot 2.0 specifications, it brings in new capabilities to provision user credentials and enables seamless Wi-Fi roaming to provide an “Always on Wi-Fi experience” to the end-users. It even makes the network more secure with strong encryption and authentication principles.
NGH also opens up new monetization opportunities for enterprises. It enables the enterprises with useful network insights to understand their customer journey inside the premise (using the Wi-Fi analytics solution). With Proximity Marketing, enterprises get an additional engagement channel to reach their customers with contextual advertisements at the right time and the right place, without any additional infrastructure cost.
HSC’s WiFi Analytics Solution is a cloud-hosted and fully white-labeled solution that leverages Wi-Fi signals to provide enterprises with the tools to measure guest journey and activity such as dwell time and heat maps. Its advanced prescriptive algorithms combine these metrics to offer answers to business issues. It helps enterprises to determine locations with heavy footfall to maximize ad campaign efficiency, optimize staffing levels or charge appropriate rental prices.
HSC’s Video Delivery Solution addresses the OTT needs of enterprises to provide guests with more interactive and content-based services than what they usually get with Linear TV. It empowers the guests to access the live TV or complete repository of your Valuable Content Any-Where Any-Time on Any-Device along with ease of Search, Discovery & Recommendations. Its feature-rich dashboard enables the hotels to manage all their content in a single window and opens up new monetization opportunities for hotels.
HSC’s OTT QoE and Analytics Solution provides real-time, multi-dimensional, integrated, customizable actionable insights into the complete media delivery network chain and the quality of experience which the end-users are experiencing. The solution can be used by hospitality enterprises and their content partners to gain deep insight into the network conditions, subscribers’ behavior in different conditions.
HSC also has a bouquet of accelerators that help hospitality services providers tap into new sales channels and considerably reduce subscriber churn with better customer experience. Interested to know more about our offerings in the hospitality space. Reach out to us using the form below.