Articles for category Retail

  • Benefits of Cloud Computing in Retail

    July 28, 2022

    Cloud computing has activated the transformation of the Retail Sector. The Covid 19 Pandemic has forced retailers across the world to fundamentally reassess their business models. Digital Transformation in the retail sector is moving forward at a previously unknown pace, helping businesses build composable, adaptable, and resilient business models to scale in turbulent environments.

     … read more
  • Top Real-World Applications of IoT

    July 01, 2022

    In a world dominated by AI, data, and cutting-edge technologies, it’s hard to leave the Internet of Things out of the list. In fact, IoT may be one of the most important technologies out there right now, as it is responsible for the success of many other technologies, like machine learning. In this article, we talk about the top real-world applications of IoT. 

     … read more
  • Use-cases of Location Based Services

    May 04, 2022

    Location-based services have become an intrinsic part of our day-to-day lives. If we are traveling to a place and want to know the optimum route, we immediately reach out to the Google Maps application on our phone. If we are planning on an outdoor event, we seek out weather apps such as Accuweather that tell us how the day is going to be in a particular location. And not just that, location-based services play a huge role in ensuring personal safety. To let our near and dear ones know that we are safe if there is a natural calamity striking our location, we use the “Marked as Safe” option on Facebook. One can also track lost mobile phones using the location data. In this blog, we will understand the technology that powers Location Based Services and delve through some of the most common use cases of location-based services.

     … read more
  • Contactless Retail - The Way Forward For In-store Retail

    August 10, 2021

    Technology has been revolutionizing the entire shopping experience for quite some time. Consumers now have access to a wide variety of products and personalized experiences at just a click of a button. With the evolving technology, the shopping behavior of consumers is also changing rapidly. Moreover, COVID restrictions have added further dimensions to consumer shopping behavior. If store owners succeed in providing an effortless shopping experience and a safe contactless in-store environment, they will win their customers back in no time.

     … read more
  • Personalization Of Customer Experience In Retail Industry

    June 24, 2021

    Extensive data collection by e-commerce platforms has immensely helped to boost sales by acquiring customers over omnichannel touchpoints. The dynamic personalization that these platforms attempt over these touchpoints is highly contextual. Traditional brick and mortar retailers have grappled here, where-in they could not utilize their data repositories to engage with and acquire new customers. Also, traditional retailers have been more concerned with profitability and optimization of their operations rather than with personalization and the in-store customer experience.

    Today, in this era of customer-oriented retail, retailers need to focus on customer interactions and in-store experience to improve the sales conversion rate.

     … read more
  • Uses Of Digital Signage In Retail

    March 30, 2021

    Once a customer enters a store, digital signage can be an apt substitute for marketing. This blog elaborates upon some of the ideas to show how digital signage can improve in-store marketing and be a value add to the overall marketing plan of a retail store or chain of retail stores.

     … read more
  • Video Analytics: Its Evolving Significance In Retail

    December 29, 2020

    As per the current scenario, retailers have access to a lot of in-store technologies that provide them with certain insights. These help in gathering information about the customers but have their limitations to render worthwhile judgments which can help retailers enhance the overall in-store experience. Video analytics involving artificial intelligence is a valuable addition to the transformative journey of brick-and-mortar retail. There is an amazing opportunity for retailers with HSC’s People insights AI to unveil the value of their video data, enabling them to deliver a transformative business outcome and answer the most difficult strategic questions.

     … read more
  • Retail In-store Analytics: A Monetization Tool

    November 04, 2020

    Over the years analytics has created an important space for itself in the retail industry where it helps to bridge the gap between what retailers have to offer and what the customers want. E-commerce, having had the benefit of tracking cookies and web analytics tools, calibrated every aspect of the online shopping experience but on the other side, brick and mortar retail had not been as fortunate. However, this has not prevented physical retail from thriving, with instore analytics expected to reach $3.3 billion by 2024 at 21.6% CAGR.

     … read more
  • How COVID-19 will accelerate certain Technologies and Trends

    September 16, 2020

    The ongoing pandemic has indeed accelerated the demand for certain technologies/trends that will either help various industries in maintaining the “new” standard operating procedures at the workplace or transforming the way business is done in order to generate new sources of revenues

    Let us pick up some industries and evaluate how the pandemic has made way for certain technologies/trends:

     … read more
  • Effect of Apple's MAC Randomization Feature on Enterprises

    August 05, 2020

    Enterprises like Hotels, Retail Malls, Restaurants, Cafes, etc. that have built their Guest Wi-Fi networks with MAC addresses as unique user identity will now struggle to provide a seamless experience to their guests. Using MAC reauthorization such enterprises identify and provide seamless wi-fi connections to their returning guests or even allow them to roam between multiple venues. With this new update, guests will now be forced to re-authenticate their devices via captive portal every 24 hours as their device MAC address will change. This will not only disrupt the connections of guests every day during their stay at any hotel but also returning customers will not be recognized automatically and would need to verify themselves every time they visit the venue.

     … read more
  • Post-COVID Technology Trends in Retail

    July 22, 2020

    The fear unleashed by the coronavirus pandemic has shuttered retail stores across the globe. This has led to retailers looking for ways to ensure business continuity and make up for losses that have happened over the last few months. As governments mandate people to stay indoors and the chances of stores re-opening is still a matter of contention, it is natural that consumers will turn to online shopping. It is imperative for retailers therefore, to give serious thought to digital channels as the dominant distribution channel for the next few months until the pandemic subsides. Based on secondary research and customer sentiments gleaned first-hand, here are some of the technology trends that are expected to unravel in retail in the near future.

     … read more
  • Trends In Retail – HSC’s Takeaways From NRF 2020

    April 30, 2020

    Retailers all over the world are trying to provide a personalized experience to end customers and grappling with store optimization concerns. They are in a quest to gather more insights into customer demographics, identify returning customers and devise cross-selling and upselling strategies to increase profitability and order value. They also want to mitigate the frustration that customers face as they wait in long queues at the billing counters or kiosks during checkout. In order to enable store optimization, retailers want to minutely track a customer’s journey in the store to get a better idea of their buying patterns. Read HSC's key takeaways from NRF 2020 with regards to the trends in the retail industry.

     … read more
  • Major Trends in POS innovation for the Retail market

    April 11, 2019

    As the digital and in-store experiences blur and become more consistent, digital innovations are opening exciting new possibilities for retailers. Point of Sale systems or POS has changed the face of the retail sector making purchasing and maintaining the count of products more accessible. The emergence of digital/mobile POS has had a significant impact on enriching customer satisfaction and shopping experience. 

     … read more
  • Frictionless WiFi Experience For A Great Customer Experience

    March 22, 2019

    In today’s world, guest Wi-Fi is ranked among the top desired amenity across the globe and therefore it is a critical component of the digital experience for many companies. A frictionless Wi-Fi experience is defined by various factors which play an important role in the end-user experience such as accessibility, speed, coverage, and security of the network. Though much has been done for improving the speed and coverage part, however when it comes to providing seamless guest access to Wi-Fi there is still a long way to go.

     … read more
  • Driving Operational Efficiencies using WiFi Analytics

    February 27, 2019

    There is another element to analytics that isn’t as glitzy but equally (and some would say, more) important: “How do we improve operational efficiencies” using analytics? Operational efficiencies relate to an inward-looking improvement, focused on workforce employees, how they work, what they do and when, to be able to reduce revenue leakage, be at the right place for maximum impact and more. Obviously, improving operational efficiency results in customer experience improvements as well.

     … read more
  • How WiFi based Analytics Can Drive Monetization Opportunities in Proximity Marketing

    February 19, 2019

    One of the most effective ways to reach the consumer with targeted messages is to deliver it to their mobile devices. And being able to deliver it at the right time increases the effectiveness manifold. After all, would you remember to use a pharmacy discount coupon for 20% mailed to you 2 weeks ago, or would you remember to use if that coupon magically popped up when you are at CVS Pharmacy shopping?

    That is the power of proximity marketing!

     … read more
  • 6 Software Testing Essentials For Better E-commerce Portals

    February 12, 2019

    Running an e-commerce portal can be frustrating especially if your website is vulnerable to glitches and doesn’t perform up to the mark. So, you have an e-commerce portal with payment gateways and shopping carts. Not to forget, you are looking after an extensive set of features like product catalogs, customer data, market automation and lots more. This calls for some stringent software testing!

     … read more
  • Enterprise Digital Transformation – No longer an option!

    October 04, 2018

    Digital Transformation is much more than a disruption or technology. A case in point is the retail giant Walmart. Amazon's epic takeover of the online retail market has compelled companies like Walmart to adjust or perish. Toys R Us is a good example. Toys R Us was one of the world’s most famous toy brands which buckled under due to growing online competition. They filed for bankruptcy last September and are now shutting down their stores. Walmart, however, is clearly trying to up the ante as it plans to add 500 more pick-up towers to its already existing network of brick and mortar stores and 200 pickup towers. It is trying to blur the line between online and offline sales by allowing the buyer to pick-up online ordered products from any of its pickup towers. In the process it gives buyers discounts for picking up their stuff, thereby, saving delivery cost. With an employee base of more than 2.3 Mn, retail giant Walmart has a good insight on purchasing habits of people. Recent retail industry reports suggest that they are now prioritizing the extraction of client data. With data being the new currency, they have realized that to continue succeeding in their game they will need to transform how and what they sell. Such a paradigm shift in their way of doing business has enabled them to maintain a thorough catalog, while providing significant value to their customers.

     … read more
  • Omnichannel Experience and its Importance for Retailers

    May 15, 2018

    Over the years, thanks to technology and world wide web, retail marketing has undergone a sea change. It has given consumers many different options in which they can shop apart from physically going to a store. However, for a customer, shopping is an experience, so the expectations from an online … read more

  • Future Innovations on POS and Mobile Payments

    May 18, 2017

    Today's consumers are no longer dependent on their local store to shop. With a world of retailers and brands on their palm, customers have literally become a ‘point of sale’ with their preferred devices. Consumers today, no matter wherever they are, shop from their computers, tablets, and smartphones. They are free to make choices and choose their desired methods of payment. Whether a customer would like his order to be shipped to his home or picked up from a store, all depends on his will and convenience.

     … read more
  • How to Use Machine Learning To Understand Your Customers Better

    May 04, 2017

    When retailers aim to collect more data about their customers, they follow larger sources of market information. These vast pools of analytics, facts and figures are known as Big Data

     … read more

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