The significant improvement in usable bandwidth provided by ISP and CSPs today, coupled with the enhanced visual capabilities of mobile devices, are contributing to the humungous growth in the consumption of video-on-demand or OTT (over the top) content.
OTT refers to the practice of delivering media over the internet, bypassing traditional telecom infrastructure such as cable, broadband, and satellite platforms to provide services to the end-user.
According to a report by Allied Market Research, the global OTT market size was valued at $97.43 billion in 2017 and is projected to reach $332.52 billion by 2025, growing at a CAGR of 16.7% from 2018 to 2025.
Today, with many service providers in the ecosystem delivering a high quality of user experience, streaming consistency & seamless delivery of content is critical. However, a wide range of OTT devices used to access the available content is becoming a challenge to the OTT service providers. It has, thus, become essential to test an OTT service before layout to ensure multi-platform support and other important OTT service parameters.
The testing of OTT media services applications with the associated network components is called OTT testing.
A large number of networks, application components, and infrastructure setup are coupled together to deliver a seamless OTT service. Therefore, a good Quality Assurance strategy includes testing the entire service along with associated components for a more in-depth analysis of their performance in different conditions. Let us look at some of these components.
One of the crucial KPIs of a robust OTT service is delivering seamless user experience. Imagine if a user tries to view a live match or a video clip, and it keeps stalling, or spinner keeps on showing forever! In such a situation, with the plethora of OTT services available to the user at the click of a button, the risk of losing business is higher than ever.
It should be, thus, the prerogative of all service providers that the complete OTT Testing process is focussed on one ultimate goal- “Amazing User Experience.”
Some of the primary focus areas to be considered while devising a comprehensive OTT testing strategy are:
OTT Video is already seeing exponential growth, and with the proliferation of high bandwidth networks such as 5G, the consumption of video on demand would only grow. It has become essential for service providers today to ensure automated processes for OTT Testing to cope with device fragmentation and development. OTT Testing is now seen as integral to DevOps methods, where design, development, operations, and testing are integrated around smaller components, which can be deployed rapidly without disrupting the overlying service.
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