IoT has evolved with the convergence of wired / wireless technologies, physical devices, micro-services and the Internet. This convergence has helped operational technology (OT) to link with information technology (IT), allowing (both structured and unstructured) data generated from the devices to be analyzed for a better consumer experience.
With the proliferation of smart devices such as phones, TVs, tablets etc., media viewing is not restricted to the Television only and is being watched everywhere on every type of device that supports media viewing.
The audio-video content is delivered via OTT to these multi-screen devices over a communication service provider’s network. The availability of media ‘Anywhere’ has resulted in the peak bandwidth utilization of the CSP. Customer sensitivity is high because of comparison with regular HD broadcast.
OTT differs from the traditional way of viewing video in many ways. However, primarily it is the network bandwidth, access network, delivery network, compression and the capability of the video playing application that affects the user’s viewing experience. Identification and measurement of the metrics related to the QoS of streaming service is termed as QoE or Quality of Experience.
The statistical measurement of the QOE metrics, and subsequently acting on the analysis would enable service providers to find ways to improve subscriber engagement, enhance monetization opportunities and optimize viewing experience.
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