Retailers all over the world are trying to provide a personalized experience to end customers and grappling with store optimization concerns. They are in a quest to gather more insights into customer demographics, identify returning customers and devise cross-selling and upselling strategies to increase profitability and order value. They also want to mitigate the frustration that customers face as they wait in long queues at the billing counters or kiosks during checkout. In order to enable store optimization, retailers want to minutely track a customer’s journey in the store to get a better idea of their buying patterns. Read HSC's key takeaways from NRF 2020 with regards to the trends in the retail industry.
IT infrastructure has become a significant backbone for the digital transformation framework in the industry today. Irrespective of the nature of the business, be it Financial Services, Software, Hospitality, Shipping, Logistics, etc. the only way to gain a strategic edge over the competition is through transformation and optimization. Automation and Innovation in IT infrastructure are the keys to achieve success and competitive advantage. To achieve higher efficiency in business, organizations automate their IT networks to deploy existing or new innovative applications. All new deployments and incorporation of the latest networking technologies inadvertently contribute towards growing network complexity.
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