Archive: June 2021

  • Personalization Of Customer Experience In Retail Industry

    June 24, 2021

    Extensive data collection by e-commerce platforms has immensely helped to boost sales by acquiring customers over omnichannel touchpoints. The dynamic personalization that these platforms attempt over these touchpoints is highly contextual. Traditional brick and mortar retailers have grappled here, where-in they could not utilize their data repositories to engage with and acquire new customers. Also, traditional retailers have been more concerned with profitability and optimization of their operations rather than with personalization and the in-store customer experience.

    Today, in this era of customer-oriented retail, retailers need to focus on customer interactions and in-store experience to improve the sales conversion rate.

     … read more
  • Leveraging The Power Of Image Tokens

    June 01, 2021

    Securing personally identifiable information (PII) has come into existence since the inception of GDPR. However, data protection has been a subject of study since 400BC, when messages were first inscribed in tapered batons for secured communication. Covid-19 had a positive impact on the Global Tokenization Market. It is expected to grow from $1.9 billion in 2020 to $4.8 billion by 2025 post-covid. The pandemic has accelerated the volume of online payments as people stay indoors and use online payment options. Online shopping has become more popular, and with it, the need for payment security has become crucial.

     … read more

We use cookies (including third party cookies) to ensure you get the best experience while visiting our website. Click "Accept All Cookies" to accept the cookie usage. Click "Cookie Settings" to adjust cookie settings.

Mandatory Cookies

These cookies cannot be disabled

These cookies are necessary for the website to function and cannot be switched off.

  • __RequestVerificationToken
  • authentication
  • dnn_IsMobile
  • language
  • LastPageId
  • NADevGDPRCookieConsent_portal_0
  • userBrowsingCookie

Analytics Cookies

These cookies allow us to monitor traffic to our website so we can improve the performance and content of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited or how you navigated around our website.

  • _ga
  • _gat
  • _gid

Functional Cookies

These cookies enable the website to provide enhanced functionality and content. They may be set by the website or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

  • __atuvc
  • euconsent

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.


Not used.