Middleware

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OTT Middleware Development

The future of TV is a unique experience on the big screen and across multiple displays; delivering what customers want to watch and also when and where they want to watch it. The delivery of video (VOD or Live Stream) to the consumer involves video content preparation (acquisition, ingestion, encoding, packaging, segmentation, DRM), distribution (publishing) via CDN and then fulfillment. OTT middleware is a collection of de-coupled software services/components deployed on an application server that enables the authenticated consumer/subscriber(s) to view/play the video content (Live Stream, Video on Demand, and Catch up TV etc.). A high level pictorial view of the OTT components is presented below:

HSC has rich experience in building these components.

Service APIs

To enable the developers to write applications to play video on varied devices or create storefront (ecommerce websites), it is imperative that the OTT middleware provides a mechanism which is intuitive, programming language agnostic, secure and of course easy to use.

Service APIs is a slim layer of REST based web service. These are programming language agnostic harmonized APIs that any client (Mobile Applications, Web based applications, Devices (roku, Xbox etc.)) can access to view the video content. These service APIs are secure, harmonized and are designed to be backward compatible.

HSC has good experience in creating as well as using these APIs based on the REST standards. The clients developed by HSC use the REST based APIs to interact with the server.

Core Services

HSC provides develpment expertise in the areas of 

  • Catalog Management System (CMS) - Package creation, EPG development, CMS enhancements
  • Fullfilment and Playout - DRM integration, workflow management, transaction management, B/OSS integration
  • Interaction with CDNs for token management
  • Subscriber and Account Management - digital locker & wallet development, authorization systems
  • Device Management - managing device tokens and authorizations 

Value Added Service Development

HSC provides develpment expertise in the areas of 

  • Catchup TV/ Replay TV
  • StartOver TV
  • TimeShift TV
  • PlaceShift/Anywhere TV
  • nDVR
  • Multiscreen client development

Integration Adapter

Integration adapter is a set of different adapters that enable communication from OTT middleware to the aforementioned components/services. HSC has rich experience in integration with the third party components based on widely accepted protocols such as SOAP, REST based web services.

Database Integration

All the assets, subscribers, device related information is stored in the transactional database. Any information that is required offline analysis is either stored in the file system or NoSQL databases. HSC has rich experience in management and development of routines, applications related to the databases in both transactional and NoSQL domain.

Infrastructure services

These are the services that are developed as part of the OTT middleware infrastructure development. Some of these services are internal and do not expose their interface to the third party services. Some services such as audit, license management etc. are accessible via the REST interface.

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