Middleware

OTT Middleware Development

The future of TV is a unique experience on the big screen and across multiple displays; delivering what customers want to watch and also when and where they want to watch it. The delivery of video (VOD or Live Stream) to the consumer involves video content preparation (acquisition, ingestion, encoding, packaging, segmentation, DRM), distribution (publishing) via CDN and then fulfillment. OTT middleware is a collection of de-coupled software services/components deployed on an application server that enables the authenticated consumer/subscriber(s) to view/play the video content (Live Stream, Video on Demand, and Catch up TV etc.). A high level pictorial view of the OTT components is presented below:

HSC has a rich experience in building OTT / IPTV solutions. In the OTT Middleware space, our core expertise is in the following areas:

  • Content Acquisition
    • Secure Acquisition of Media Files (previews & full feature) with multiple access options and handling Encoding workflows
    • Workflows for Live Feed Ingest from IRDs to Live Encoders and JITP / origin Server.
  • Meta-Data Acquisition
    • Experience in automated Workflows to Ingest Meta-Data and posters from multiple sources and in multiple formats.
    • Experience in automated ingest of EPG.
    • Handle various ratings from external sources.
  • Processing Workflows:
    • Experience in designing Encoding workflows for ABR Encoding for OTT and standard encoding for IPTV with vast range of Encoders.
    • CAS / DRM workflows for multi-device policy.
    • Linear Transcoding with Native or Cloud Encoders.
    • ABR Streaming with Standard CDN Origin or Just-in-time-packaging.
    • Ad-Insertion for monetization.
  • Subscriptions & Monetization:
    • Worked on flexible monetization models, with Vouchers and Promotional Packages.
  • Management & Control
    • Content Management System
    • Subscriber Management
    • Device Management
    • Business Analytics
    • Operational Insights
  • Design & Architecture: HSC has a rich experience in building robust, distributed and highly scalable solutions, such as implementing Micro Service Architecture

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Related pages and insights
 
 Executive Summary Over the Top TV has become a necessary Value-Add service, not only for the Tel  …  read more
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Application Engineering services from connected clients to feature rich backend servers, SDKs and mo  …  read more
 Executive Summary Over the Top TV has become a necessary Value-Add service, not only for the Tel  …  read more
With the proliferation of smart devices such as phones, TVs, tablets etc., media viewing is not rest  …  read more

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