HSC’s Intelligent Monetization Platform (IMP) is a powerful system that focusses on delivering measurable outcomes that enterprises care about, such as increasing footfall and increasing conversion rate.
IMP fuses multiple customer data points, such as demographics, purchases, location, dwell time, journey analytics and more attributes to create sophisticated services quickly. Examples of such services include measuring success of campaigns by measuring change to footfall, predicting how a future campaign may perform, contextualized proximity marketing messages based on user behavior and much more.
HSC’s IMP comes along with rich dashboards that help you visualize the uptake of such services. HSC’s IMP can extract relevant customer related attributes from multiple sources like the Next Generation Hotspot Solution, People Insights AI, as well as any attributes from pre-existing sources you may already have like loyalty databases, POS data and more.
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Any other personal information (including sensitive personal information) shared by you which is not asked by Hughes Systique during registration, either mandatorily or optionally; accounts to wilful and intentional furnishing; and Hughes Systique will not be liable for breach of such information.
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