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Articles for category Retail


  • Omnichannel Experience and its Importance for Retailers

    May 15, 2018

    Over the years, thanks to technology and world wide web, retail marketing has undergone a sea change. It has given consumers many different options in which they can shop apart from physically going to a store. However, for a customer, shopping is an experience, so the expectations from an online … read more

  • Future Innovations on POS and Mobile Payments

    May 18, 2017

    Today's consumers are no longer dependent on their local store to shop. With a world of retailers and brands on their palm, customers have literally become a ‘point of sale’ with their preferred devices. Consumers today, no matter wherever they are, shop from their computers, tablets, and smartphones. They are free to make choices and choose their desired methods of payment. Whether a customer would like his order to be shipped to his home or picked up from a store, all depends on his will and convenience.

     … read more
  • How to Use Machine Learning To Understand Your Customers Better

    May 04, 2017

    When retailers aim to collect more data about their customers, they follow larger sources of market information. These vast pools of analytics, facts and figures are known as Big Data

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