Retail
Overview

The retail industry is witnessing a paradigm shift. Factors like new competition, evolving technology landscape, changing customer expectations and the convergence of physical and digital offerings are pushing retailers to find new ways to do business and alternative revenue streams. As customers look for more convenient ways to shop it is imperative that today’s retailers understand and implement strategies to provide a frictionless, hyper-personalized and engaging shopping experience.

While customers are partial to the personalized online shopping experience provided by e-tailers, yet most retail purchases happen in physical outlets. Therefore, online retailers have taken aggressive steps in this front and have started opening brick and mortar stores that combine their personalized online presence with physical store presence. Powered by customer data, emergence these hybrid retail enterprises would further endanger the traditional retailer’s relationship with their customer. Recognizing this challenge, retailers are looking at leveraging their existing physical store assets and making customer experience frictionless both instore and beyond and to offer a more immersive experience to their shoppers.

Consumers have always demanded experience, convenience and speed in their shopping journey from purchasing to delivery and now, post-COVID they also want a safe and "contact-less" shopping environment. Retailers will look at the adoption of new-age technologies to ensure that not only they comply with the laws but are also able to give enough confidence to customers. Along with a wide gamut of customized service offerings, HSC has developed a suite of components that can help Retail Technology vendors and Retailers develop, customize and deploy unique solutions. These unique offerings map directly to their custom needs and help them in the digital transformation of their retail enterprise. 

Services

Delivering an optimal customer experience is a significant technology hurdle that involves combining sensors of different kinds (to detect customers),  sensor fusion mechanisms (to combine data in a way that makes sense), machine & deep learning algorithms (to extract information and translate to prescriptive analytics) and easy to use and impressive visual dashboards that allow users, administrators, executives and store managers to easily understand and re-act to the data. Here are some of the service offerings from HSC in helping build solutions for next generation networks:

Solutions
Intelligent Monetization Platform (IMP)
HSC’s IMP is a powerful system that focusses on delivering measurable outcomes that enterprises care about, such as increasing footfall and increasing conversion rate.
People Insight AI
People Insights AI is HSC's new offering for state-of-the-art video analytics for enterprises looking to better understand how their end users are engaging on-premise (stores, lobbies, restaurants, etc.)
Video and Image Analytics (CIVA)
HSC's Core Image and Video Analytics (CIVA) engine is a generalized classification (what) and segmentation (where) engine that works on both videos and images.
Next Generation Hotspot (NGH) Solution
The Next Generation Hotspot (NGH) Solution is a cloud-based network solution that complements Wi Fi access points to facilitate easy and secure Wi-Fi onboarding along with seamless Wi-Fi roaming
Wifi Analytics Solution
HSC's WiFi Analytics Solution is a powerful and flexible analytics platform that helps businesses monetize raw location information by converting them into actionable business insights
Mobile Loyalty Framework
HSC's Mobile Loyalty framework is a Ionic based mobile framework that can be used as an accelerator for developing loyalty apps for retail and hospitality verticals.
Resources

Blogs

Retailers all over the world are trying to provide a personalized experience to end customers and gr  …  read more
As the digital and in-store experiences blur and become more consistent, digital innovations are ope  …  read more
In today’s world, guest Wi-Fi is ranked among the top desired amenity across the globe and therefore  …  read more
There is another element to analytics that isn’t as glitzy but equally (and some would say, more) im  …  read more
One of the most effective ways to reach the consumer with targeted messages is to deliver it to thei  …  read more

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